Our Story - From Pet Parents, For Pet Parents

Our journey is driven by a team of pet lovers who know what it’s like to navigate the ups and downs of being a pet parent.

Hari Shankar looks after food manufacturing and operations, ensuring that our meals—like Indian Hound for dogs and Indie Cat for cats—are nutritious, preservative-free, and inspired by Indian home-cooked flavors. Hari’s focus is on making healthy pet food affordable for every household.

Deepesh manages finance and production. He’s also the mind behind our QR-enabled walking gear, designed to keep pets safe while adding a practical, stylish touch to every walk. With a year-long warranty, the gear ensures peace of mind for pet parents.

Bhavya brings creativity to the team. An experienced illustrator, he created Milo and Booshy, our playful mascots, to make pet care tips fun and easy to follow. Bhavya’s work ensures that new pet parents feel empowered and enjoy every step of the learning process.

Darshankaur Khalsa leads our content, community engagement, and PR efforts. She’s passionate about building a support system for first-time pet parents through webinars, events, and expert guidance. Her mission is to create a space where no one feels lost or alone in their journey with their pet.

We work closely with NGOs, vets, behaviorists, and nutritionists to make pet parenting more accessible. Through partnerships and community events, we aim to reduce the number of abandoned pets by providing new pet parents with the right knowledge and resources from the start.

Our Promise


We believe in transparency. No mysterious ingredients, no hidden fillers, no shortcuts. Just honest, wholesome nutrition made with human-grade ingredients and enriched with nature's most powerful superfoods. From the farm to your pet's bowl, we oversee every step to ensure quality you can see, smell, and most importantly, your pet can taste.

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